Today I write to you as the CEO of a Business of Angry Ferrets.
It all started on the first day of Samhain, when we came home from two weeks in the North. Traveling always puts me into a flow of ease and freedom, and whenever I come home, there is a time of recalibration waiting for me. It is always a challenge to be in one place again, having to fill my planner and make things out of nothing. 

This time, a feeling of anger and frustration came to the surface. I described it as a bunch of angry ferrets, who were clawing through me. On another level, I was quite peaceful and happy. But the ferrets grew louder and demanded change.
For well over a year, my main project has been what Barbara Sher calls a Daybook. It is a tool for broadly interested people, that helps with keeping the ideas flowing and getting the clutter out of the brain. Practically it is a large blank notebook, where one writes ideas and thoughts. 

There are three rules to a daybook:
1. Write as completely as possible, so that someone else might understand.
This way you can read back old ideas and continue where you left. It also encourages to expand on the idea or thought and explore different perspectives. Keep some free space, good ideas and side-tracks may need a place to live as well.
2. Never (ever) make a to-do list in this book.
So many of my old notebooks went like this: It starts with a brilliant idea, I explore and blow it up, and get started on the first steps. Then I write a big-ass to-do list, all the way to the end of the project, with check-boxes that never get crossed. Finally the last three quarters of the notebook remain empty, for ever.
3. Avoid all rules (except for maybe the two above..)
The brain wants to create a structure, rules slowly creep in and limit the flow. Something I struggled with, was the urge to document everything in the daybook, so when the experiences piled up, I stopped daybooking, as I got overwhelmed by the back-log of unwritten pages.

But now the daybook does not work anymore. It has become a place where I live, rather than an inspirational place to put the things I've lived. Three times I tried to start a new daybook, number 9, and three times it got fucked for one reason or another. So when I finally gave up, and asked the ferrets for help, a way forward came into the light.

I learned that a group of ferrets is called a 'business'. The ferrets incorporated themselves overnight, and before I knew it, there was a Business of Angry Ferrets. They helped me understand how my creative impulse should be directed towards making things 'for real'. The first project in this new flow was the flyer for our new company. You may have found one laying somewhere out there in the 'real' world.

And so the question I want to end with is this: What is real?
Are you an eager investor, wanting to know about our IPO? Or a job-hunter, desperate to apply and send in your resumé? Maybe you have some angry ferrets of your own, and are interested in exploring how we may be of assistance? 

Ultimately, we are all in the Business of Angry Ferrets, even if none of it is real.